Address Management

Matchkeying

The Matchkeying module forms the basis for de-duplicating customer databases. The software allocates a 40-character reference code, made up of standard name and address elements along with user defined characters, in order to uniquely identify each record. This Matchkey is then used to identify and eliminate duplicate customer data across multiple applications, based on user-defined criteria.

Matchkey can achieve real money savings by reducing data entry time by up to 80% as well as improving the ‘mail’ presentation, providing a solid platform for good customer service.